FICCI FRAMES Content Pitching Market aims to encourage the Indian entertainment business by providing an efficient marketplace for Indian content holders and buyers from the world where content holders sell all forms of content, discover co-production opportunities, and network with key decision- makers of the global content industry.

Objectives: The primary objective of this is to market and promote Indian content and market India as a destination.

I.

To organize targeted and objective-driven B2B meetings & pitching sessions between buyers and sellers of content

II.

To set the stage for Indian content creators to explore business opportunities with their global counterparts

III.

Exploring co-production opportunities and finding co-production partners

IV.

Expanding the sales of content from diverse genres to newer platforms and regions